The story of Dendrio’s brand

Dendrio represents the reunion of three companies well-known on the Romanian market: Gecad Net, Bittnet and Crescendo. Dendrio inherited the values, competencies, portfolios and teams of some of the most well-known integrators in the IT market in Romania and further builds the integration business from the position of Secured Hybrid Multi-Cloud Integrator.

Dendrio’s naming arises from dendrites – branched projections of neurons that transmit nerve impulses received from other cells through synapses. Dendrites are a network, and the fact that they have electrical properties and transmit information creates a strong parallel with the IT network or the way we connect computers. Moreover, dendrites are an essential part of the human cognitive process and we imagined a new parallel between the connections among the functions of dendrites and the impact that Dendrio can have on a company: managing the network, data security and the cloud component.

The Latin root of the word helps us to be pronounced almost identical in most languages. From the point of view of the sound we wanted an easy to pronounce, friendly, open and natural name meant to humanize and temper the cold side of the technology. The logo builds the idea of a friendly brand, simple, close to people, so it uses small letters and rounded shapes.

Brand values:

• Competence – Throughout our history, the business has been built on competence. We are recognized and certified by the most important vendors in the market: Microsoft, Cisco, Oracle, Amazon, Google. We have one of the largest teams of multi-certified engineers in Romania
• Integrity – We are fair, transparent and honest. The fact that we are a public company validates what we declare about us.
• Flexibility – We have a business model built to allow us maximum flexibility. We try to adapt and stay agile. We believe that this is evolution, to be able to adapt and perform regardless of context.